It's no secret that logos are a big part of our everyday lives. David Airey, the Irish Graphic Designer, states in his book, Logo Desing Love, that we see logos and branding as soon as we wake up in the morning. Most of us turn on our phone, or shut off the alarm coming from it, and instantly we see the icons on the interface. Yahoo! News, Facebook, Twitter, and Pinterest all express their brands right when you wake up.
In essence, logos are just symbols, symbols that express what your company wants to create as it's image, and I truly enjoy helping businesses achieve that goal.